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Twins Off-Season Question #2: How Much Money Do We Have to Spend?

In case you missed it:

#1:  What Do We Have?

I think the easy answer to this question is:  it depends.  We definitely know there's a little bit of money available, but it's always just a little bit more complicated than that, isn't it?  There've already been a number of estimates made, and the good news is that all of them have the Twins coming in somewhere between $52 and $61 million, with only a couple of spots to fill:

Star Tribune:  26 players, $61 million
MLB Trade Rumors:  24 players, $57 million
Twinkie Town:  20 players, $56.7 million
Twins Geek:  22 players, $52.35 million

Over the last ten years as the Twins have pumped more money into their players on the field, they've still managed to remain one of baseball's most efficient clubs in terms of dollars per win.  From 1999 through 2008, opening day payroll has never been higher than 18th in the league, and it sat between 18th and 20th from 2003 through 2007.  In 2008, when the organization basically decided to pick a direction and run with it right or wrong, payroll fell back to just over $62 million on opening day.

Minnesota, and indeed--any team in baseball, will never go into the off-season with a public hard line on how much money they'll spend.  For obvious reasons, it's just not a good idea.  So we extrapolate; from recent history, from the market, from looking what what we did a couple of weeks ago and understanding what the team already has, and from what the expectations are for the near future.

Recent History:  Over the last six seasons the Twins have an average opening day salary of approximately $62 million, but that's not exactly the best way of looking at it.  From '99 through '03 the Twins more than tripled their payroll, maxing out at about $63.5 million in 2003 (the last year guys like Rick Reed, Joe Mays, Eric Milton, LaTroy Hawkins and Eddie Guardado were with the team and pulling down significant dollars) before dropping $12 million off the top for '04.  But after shedding some weight, from '04 through '07 Minnesota raised payroll 5%, 13% and 13% again...before, again, shedding some weight.  It's a cycle a team like Minnesota is bound to go through every three to five years.

Market:  Teams like Boston and New York (both of them) have, on the record, stated that they want to be a bit more frugal when it comes to dishing out dollars on free agents, but it's all relative.  This year's free agent market, just like all the others, will be dictated by what the wealthier teams do with the best...but the Twins never play into this market too much.  They know what they're looking for, know what they're willing to pay, and while they can be lured into a few poor decisions with bargain-bin veterans, they aren't committing themselves to devastating multi-year contracts.  So the good news is that the market won't kill this team, not in the present or in the future; the bad news, if you see it that way, is that this isn't a team that will make a big splash in free agency.

What We Already Have:  Good and young starters, some good cornerstones for an offense, and a great closer.  There's depth in pitching and the outfield, in the majors and the minors.  This means money could/should be focused on the left side of the infield, the bullpen (even more important with the loss of Pat Neshek for 2009), as well as players currently under team control (this doesn't mean under contract).

The Future:  This team won 88 games, and was good enough that 162 contests wasn't sufficient to decide the regular season.  With the new stadium opening in 2010, next is all that stands between then and now...and because the organization will want a very competetive squad on the field in '10, you know they'll want to be ramping things up in '09.  (Where prudent, of course.)

While the only thing that's guaranteed is that the Twins won't spend less money on their opening day payroll than they did last season, there is no guarantee that that number will grow for opening day 2009.  But making an educated guess, I have to believe the Twins can add another ten to fifteen million to what they're already committed to, bringing team salary into the lower $70's.  In fact, if we're being bold, we could go so far as to think Minnesota could open the year with an $80 million dollar payroll.  But that's if we're bold, and it's a long shot.

Reality is that, if the organization feels like it's money well spent, opening day payroll could be around $70 million.  It's realistic and doesn't expect too much, even if the biggest bumps come from money on fresh contracts to players under team control.  That would mean the team could add somewhere between $9 and $15 million, depending on which figures are most accurate.

Now that we have a fairly realistic picture of how much money the Twins could spend, here's my question for you:  will they?

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The Twins normally budget...

…payroll at between 50-52% of revenue. We know that they were well under that in 2008, when Bill Smith was very smart and used some of it to front load several long-term contracts. Reports indicate that even with the front loading they still were under their target.

One problem we all have is that we don’t know exactly what is included in their 50-52% budget. It certainly must include bonuses and other incentives. Does it include the signing bonuses of their draft picks? Probably. Does it include signees in Latin America?

All inidications are that they could again go back to +/- $75mm this year, but will they? First, I expect that Twins Execs already are feeling a pinch from some of the economic problems facing our nation. It is likely that marketing people have an indication that ticket, box and other sales aren’t going as well as in the past. It is likely that they are getting indication that corporate America will be pulling back.

Thus, I look for the Twins to again be in the mid-$60mm range for their 25-man roster going into 2009.

by roger13 on Nov 13, 2008 7:20 AM EST reply actions   0 recs

I think we'll spend more this year

The Twins set records for revenue in 2008, and that was with low expectations after the Santana trade and losing Hunter to free agency. Because there were far more roster questions than answers going into 2008, attendance early in the year was lower than 2007. As the team succeeded, it ended up being the highest attendance in this decade.

If their payroll had kept pace with their 2008 revenue, it would have been in the $78 million range. As it was, if you add the signing bonuses into the payroll, it was around $72 million. I doubt they carry the profit over, but they do use that in their budget forecast. Assuming flat revenue, they would stand to spend between $75 and $78 million on salaries and bonuses in 2009.

However, they can conservatively project increased revenues in 2009 for two reasons: First, going into 2009, fans will be much more optimistic about the team’s chances. There are far more roster answers than questions. This should result in early season attendance increases year over year. Second, season ticket sales will be much more brisk as fans need leverage to get good seats in Target Field for 2010. For these two reasons, I expect the final season in the Metrodome to exvceed attendance in the 2.5 million range, or a around a 5% increase from 2008. Combined with higher TV ratings and other revenue, that should result in a 5% overall revenue increase, half of which gets dropped to the bottom line and half to salaries and bonuses.

The upshot: $80 million is a conservative estimate for Twins payroll and bonuses in 2009.

"You're thinking too much. Just have fun." -- Bennie "The Jet" Rodriguez in Sandlot

by cmathewson on Nov 13, 2008 11:05 AM EST reply actions   0 recs

Revenue

I hear what you are saying, but if I am running a major league sports team, I would be much more conservative. I would look at how sports revenues have risen drastically over the last 15-20 years, and ask if that is sustainable. Then I would look at my ticket prices, and prices for hot dogs, sodas, beers etc, and ask how certain I was that people would continue to increase their spending next year. I’m sure they can look to hockey, basketball and football over the offseason as a guide.

Frankly, I think that revenue will drop next year. The economy just won’t support it. Fewer people will go to games, buy jerseys, etc. I agree that they go up, but not by a ton. $65-$70 seems reasonable, and it will depend on whose available, but in the end, Pohlad is a child of the depression. He isn’t going to ignore the economic factors in play.

by snolls on Nov 13, 2008 4:15 PM EST up reply actions   1 recs

I'm not as bearish on the economy

I can see signs of a recovery. some of which is fueled by optimism from the political sphere. Perhaps I’m naive, but I prefer to see the economy as past the roughest weather and ready to creep back to life by the time the Twins open 2009.

"You're thinking too much. Just have fun." -- Bennie "The Jet" Rodriguez in Sandlot

by cmathewson on Nov 13, 2008 4:39 PM EST up reply actions   0 recs

Do I hope you are right!

…but I still think it will be prudent for Twins management to be careful this winter. I will be shocked if they are over $67-68mm, which with anticipated incentives and callups will put them around $70mm.

by roger13 on Nov 13, 2008 5:17 PM EST up reply actions   0 recs

The dow dropped

almost 1000 points the first 2 days after Obama was elected president. He is planning on raising taxes for our biggest investors making investments more riskiy from a performance standpoint. I don’t see the optimism there…. but back to baseball. I can see ticket sales remaining level or close to it, I don’t know if consession sales will go up however as Consumers will look for the cheaper seats or do the minimum to get their season tickets for Target Field. But I have to agree with Boras in that most of baseball revenues are already fixed for the next few years. Thus it would be more likely to count a small drop from the estimated 78 million to the 70-75 million range. Personally I see no reason not to go to 75 million payroll next year. Unless Pohlads other businesses are in the dumps, Wells Fargo hasn’t been as affected as other banks cause they didn’t get too involved in Subprime or the option payment mortgage. I don’t know how that is affecting his bottom line either.

by doofus on Nov 13, 2008 9:20 PM EST up reply actions   0 recs

I would
Frankly, I think that revenue will drop next year. The economy just won’t support it. Fewer people will go to games, buy jerseys, etc. I agree that they go up, but not by a ton. $65-$70 seems reasonable, and it will depend on whose available, but in the end, Pohlad is a child of the depression. He isn’t going to ignore the economic factors in play.

maybe I’ve missed it during the offseason decompression, but I would love to see some analysis from one of the major sports media outlets about the economic woes and what it means for baseball (and sports in general).

I am thinking that while the economy will still be bad to terrible when the baseball season roll around next year, people will still come to the games. Why? Because the Twins generally offer low prices for tickets. And they always have deals and discounts going on

by DedicatedFollowerOfFashion on Nov 13, 2008 11:00 PM EST up reply actions   0 recs

Forecasting the economy

I personally (not a professional economist), don’t see the economy rebounding quickly. However, whether the economy has hit bottom or not is actually irrelavent to this conversation. The question is: How much money will the Twins management be willing to spend?

In the face of uncertain economic times, I just can’t see them budgeting for an increase in revenue. Any prudent team would assume a decline, and be prepared for a rough year. I could be wrong, as many baseball management teams own the team partly as a hobby, less as a business. Still, I don’t think that is the case for the Twins.

by snolls on Nov 14, 2008 9:21 AM EST up reply actions   0 recs

Under normal circumstances, I would agree

But these are not normal circumstances for the Twins. Coming off the highest average attendance in a decade of winning and with the team largely intact, we can expect attendance to increase. Keep in mind that the Twins attendance was actually at a low ebb for this decade in May. But since June 1, attendance was at its highest levels since 1992, the year after a World Series win. Speaking of which, when was the last official recession? 1992. That year we drew 3 million fans.

Beyond the success of the team driving attendance, there’s also the new stadium and the rush for priority seats in 2010. How do they get them? Season ticket packages in 2009. So, again, they might have a head wind economically, but they’ve got a strong current of momentum as they grow into a great team and a new stadium. The latter will tend to override the former. Even if they cancel each other out, they should at least project flat revenues, which should result in a $6-8 million salary increase in 2009 (counting bonuses).

"You're thinking too much. Just have fun." -- Bennie "The Jet" Rodriguez in Sandlot

by cmathewson on Nov 14, 2008 10:12 AM EST up reply actions   0 recs

The answer:

I forgot to answer your question Jesse. Yes they will spend it. But I expect about half of the spending to go to new acquisitions and half to locking up guys like Baker and Liriano to long-term deals. Well, not quite half because they might want to leave more money aside for signing draft choices and international stars. Still, that leaves enough money for a Beltre, a Hardy (who also would garner an extension) and a Putz or Hoffman.

"You're thinking too much. Just have fun." -- Bennie "The Jet" Rodriguez in Sandlot

by cmathewson on Nov 13, 2008 11:31 AM EST reply actions   0 recs

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