FanPost

Nishioka makes (dollars) sense

The Twins bidding on, winning and signing Tsuyoshi Nishioka may be the best business move Bill Smith has made.

"MLB's revenue in Japan, $100m last year, now accounts for 60% of its income outside America."  - Masaru Ikei, a professor at Keio University and author of “Baseball and the Japanese People”.


It's possible that Bill Smith not only gets a great-fielding, good-hitting second baseman of the future for the Twins, but also taps into a huge fanbase that will be eager to buy Nishioka's jersey in large numbers. 

Past experience of Japanese players in MLB.

-The Seattle Mariners experienced an increase of almost 60 percent in licensed merchandise when Ichiro Suzuki began playing in 2001.

-The New York Yankees, the No. 1 selling team worldwide, experienced an increase of 10 percent when "Godzilla" Hideki Matsui came to MLB from the Yomiuri Giants.

-Dice-K pushed international merchandise sales up 15%

If Nishioka can get even close to those numbers, he could be a catalyst to actually help boost the club's payroll.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Twinkie Town

You must be a member of Twinkie Town to participate.

We have our own Community Guidelines at Twinkie Town. You should read them.

Join Twinkie Town

You must be a member of Twinkie Town to participate.

We have our own Community Guidelines at Twinkie Town. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9351_tracker